Apple & Augmented Reality

By now it is undeniable that Apple has some kind of AR device in the works. In the Apple way, shrouded in secrecy, with hints slipping out as a product approaches.

With Tim Cook’s, “I think the wrist is interesting,” prior to the Apple Watch, we now have similar offhand remarks, “ There’s virtual reality and there’s augmented reality … My own view is that augmented reality is the larger of the two, probably by far.”

A product is coming. Click to download the deck, to learn what is known up to now about Apple’s efforts in AR:

The 14 Page deck covers:
• Relevant Acquisitions
• AR Related Patent History
• Notable New Hires
• Industrial Design
• Tim Cook Quotes
… and more (no longer available).

GigantiCo by Chris Grayson